You Must Find Your ONE THING!

In his book, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller, founder of Keller Williams Realty, Inc., we are introduced to a profound question that made me stop in my tracks.

I already know that questions (far more than answers)are the key to developing winning strategies and I have asked countless questions of you in the past such as, “What are you the best in the world at?”

But sometimes just a single twist, or change in the word order of a question can make all the difference, and to me, that’s what Keller did when, as the central theme of his book, he posited this question:

What’s the ONE thing you can do such that by doing it everything else would be easier or unnecessary?

He makes the point that seems rather obvious (but which I’ve not ever seen before) that those who constantly get more done than others, those who seem to have more time, and those who achieve more and earn more, can only do so because at one point in time, they made “easier or unnecessary” those things that others are still struggling with!

Time to Go Small!

How do those high achievers do it? In Keller’s view, they “go small!” They constantly test just how narrow they can make their focus. Going small is ignoring all the things you could do, and doing only what you should do.

Most people think just the opposite. They think big success is time consuming and complicated. As a result, their calendars and to-do lists become overloaded and overwhelming. Unaware that big success comes when we do a few things well, they get lost trying to do too much and in the end, accomplish too little.

Keep in mind, the man putting forward this philosophy built and is Chairman of a giant company! Small works at all levels.

The risk of focusing on only ONE THING, if that we must be sure that we’ve found the right ONE THING!

What’s the ONE thing that IF you had done it 3, 5 or 10 years ago, everything you have to do today would be easier or unnecessary?

I’m not saying that the answer to what you might have done in the past will reveal what you should do in the future. They may be completely different. But, I think it will help reveal how powerful some actions you put into place with small steps years ago might have become.

For example, what if 3, 5 or 10 years ago you had:

  • Taken on a partner
  • Opened a branch office
  • Started a retail store
  • Committed to social media
  • Not committed to social media
  • Hired a PR firm
  • Mastered AutoCAD or other software tools
  • Outsourced X, Y, or Z
  • Charged more
  • Focused on kitchens
  • Pursued more commercial design

And on and on and on…

I included extended comments on the ONE THING in both the August 2019 Edge Newsletter, and the Edge members’ live coaching call. I encourage you to find them in these pages as the potential is truly profound. I know it’s changing my business and my life!

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