As I write this on October 10, I’m reminded that this is basically your last chance to do something special for the holidays. Any thoughts you might have need to be ready to go sooner rather than later. This could include:
- Gifts as a part of your gifting strategy
- Events with a holiday theme
- Holiday decoration
- Special offers such as holiday “spruce ups”
- Discounts or gift certificates. (Why not offer $500 off on the first $2,000 of design services and products purchased?)
I’m reminded that long time Edge member, Patti Watson, has long told me that she finds the holidays the absolute best time of year to do one-on-one networking and begin to discuss projects for next year. She finds that rather than use the excuse of, “Oh, it’s the holidays,” that it’s a particularly rich time for people to want to get together for lunch or coffee.
(So keep in mind the results of many experiments in which putting a warm cup of coffee in someone’s hands dramatically improves their mood and the chances of getting a “Yes!”)
In this months’ Edge Newsletter I’m going to challenge you to try and squeeze 12 months into the last 12 weeks of the year. Trust me, you’ll be glad you did.
And About that Strategic Retreat?
This is also the time of year when you should start planning and booking your annual strategic retreat. That’s right, it’s the 4-7 days each year that you get OUT of the office, get out your flip charts and Post-it Notes and review everything that happened in 2019, and everything you plan to MAKE happen in 2020.
Bill Gates calls it his “Think Week” when he loads up all the books and papers he didn’t have time to read. And yes, he goes alone. So do I, though I realize that some have created a lifestyle where a spouse or partner would have to be included. Just make sure you still get plenty of time alone because we all know that it’s you who has to make things happen. Support is great, but it’s not to be confused with personal ambition and determination.
I used to take my retreat between Christmas and New Years, but I’ve found my favorite get-away to be pretty expensive. (Okay, I’ll tell you that it’s Cancun, but I won’t tell you where in Cancun!) So, I decided it doesn’t make a great deal of difference and I now take my retreat during the week between the college football semi-final playoff games, and the championship game. That way I’m home to watch both of them with Sammy! (Chocolate Lab who loves football, so long as plenty of chips make their way to the floor.)
I’ve got a format for this Strategic Retreat if you’re interested. Just leave a comment below and I’ll add some tips.