Take Your Best Client to a Movie!
I could argue that your best marketing strategy is a gifting strategy. In fact, I built an entire course on it. (“How to Catch a Whale.”)
Whether you’ve completed that course yet, you should be thinking about attention-getting gifts for clients, prospects and influencers and the pandemic makes highly unusual gifts easier to find than ever.
Have a yearning to see a great movie…in a movie theater? Why not invite someone to go with you. Are you scratching your head saying, “But David, the theaters are closed!”
Yes, but not if you rent the entire theater which can be very affordable! For about $350, you can rent an entire auditorium at Moviehouse & Eatery, a luxury theater chain in Texas.
And that’s just the start of how creative people are getting. Want to host a swimming party, but don’t have a pool? No problem, a website called Swimply allows you to rent a private pool in someone’s backyard for $45 to $60 an hour, either for solo lap swimming or group parties.
From the New York Times: These offerings are an extension of a trend that predates the virus, an invisible velvet rope rising between the wealthiest Americans and everyone else on airplanes, on cruise ships, even in the health care system. They allow wealthy customers to skip to the front of lines and avoid crowds, hassle and wasted time.
But in a Covid-19 world, crowds and lines are more than just inconveniences — they are threats to health and, in some cases, to survival. Thus, the pandemic has given wealthy customers an even stronger incentive to take advantage of luxury services that physically separate them from the masses.
Thus, the pandemic has given wealthy customers an even stronger incentive to take advantage of luxury services that physically separate them from the masses.
Demand for MySpa2Go’s services quadrupled after the pandemic hit, and the company has a wait list of 10 to 15 people on any given day, its owner, Lori Traub, said.
“People have been calling and begging for services, telling us that they would pay any amount of money to have services done,” she said. “They were literally saying: ‘Charge me double. Charge me triple. I’ll pay anything to get service.’”
Which may give you another way to look at this: What could you do to offer a special “design day” for your prospective clients? A private tour of a design center? A day at your office and sample room? A day at their house for a one-day refresh?
Be creative. We are in unprecedented times and that means there are unprecedented opportunities for the most creative ones.