September 2019 – Creating Customers For Life

It’s important that you stop thinking of your practice as one involved with “jobs” or “projects,” and begin to think about your customers and their lifetime value. This may include second and third projects, or referrals. And customers who are naturally skeptical can only be converted to stark, raving fans through a carefully orchestrated, 100-day “onboarding” process…

NEW - IDMBA Program

Learn about the new Interior Design MBA - one academic program to deliver the complete business education interior designers need.