Putting a Little Love in Your LOA

I. Purpose: This is a Contract to make your home or office more beautiful, more comfortable and more functional.

That line is pulled directly from one of the friendliest LOAs I’ve ever seen, and one I included in my new “Getting Pricing Right” course. I’m even going to provide it for you here.

The point is that many designers wait until the last moment in the sales process to get around to their LOA, and then drop a 1,000 pound bomb on their clients in some 10-page, small-print document filled with legalese that neither the designer nor the client can possibly understand. Much less reasonably discuss.

That’s why I created my “5 Rules” for your LOA which I’ve shared before in these pages, but will do so again here:

  1. YOU must understand every word of your LOA
  2. Your LOA must not exceed three pages
  3. Your LOA must be easily comprehensible to the average 8th grader.
  4. Your LOA must look pretty…and not like a contract. (You’re a designer for goodness sake!)
  5. Your LOA must first be a marketing tool and lastly a legal tool. After all, you’re almost never going to end up in court.

And speaking of court, this would be a good time to remind you that I AM NOT AN ATTORNEY AND I DO NOT OFFER LEGAL ADVICE! YOU MUST TAKE ALL RESPONSIBILITY FOR HOW YOU APPLY MY THOUGHTS ON THIS SUBJECT.

Here’s another paragraph from this actual LOA:

While our work together should be fun and exciting, we all need to be on the same page. This Contract outlines what we are going to do as Your Designer (our Services) and what you are going to do as our fabulous new Client (Your obligations).

And lastly, at the end of this supposed “legal document,” the designer says this:

“We can’t wait to start working with you!”

Here’s this agreement if you’d like to read it. It’s just one of several that I provide in the “Getting Pricing Right” course. And did I mention that I’m not an attorney! (My grandfathers, uncles, father, son, brother-in-law….yes. But not me!)

Janes-LOA-for-Lesson-3