Tips, Tactics, and Strategies
For Members of The Edge
October 2020 Edge Member Coaching Call
David talks about “deep work” and why we may be losing the ability to do the work our clients value most.
November 2019 – Why Firms Fail
David’s perspective as an interior design client, going deeper into your ideal client, the magic penny, the power of optimism,
October 2019 – It’s Okay to be Obsessed, in Fact, it’s Required!
Maybe you can get blood from a turnip, the power of asking, finding money for your clients to spend with
December, 2019 – New Year’s Resolutions!
[**Note: Remember that there was no monthly coaching call in November due to the 2-day IDEAS 2019 Conference. Video archives
What is Your Job?
The post prior to this one was about two football coaches, Bill Belichick and Nick Saban, who succeed beyond all
Do Your Job!
There are few meritocracies more demanding than being the head coach of a football champion at either the college or
IDEAS 2019, Day 2 – Segment 5; Wrapping Up an Incredibly Successful Online Event!
David wraps up the incredibly successful IDEAS 2019 Conference and inspires Edge members with what to look forward to in
IDEAS 2019, Day 2 – Segment 4; More Member Presentations of Software and Marketing…
Member Presentations In two powerful Edge member presentations: Barbara Krai, ,a sole practitioner demonstrates a simple Excel spreadsheet that she
IDEAS 2019, Day 2 – Segment 3; Member Presentations of Task Management Tools
Member Presentations Edge member Carolyn Boldt returns to demonstrate Trello, a popular task management tool. David follows with a demonstration
IDEAS 2019, Day 2 – Segment 2; Member Presentation of Time Billing Tool, Goal Setting
David introduces OKRs, a powerful goal setting tool that designers can use to make sure they achieve their goals in
IDEAS 2019, Day 2 – Segment 1; State of the Industry and a Profound Question
Based on an assignment on Day 1, some Edge members share their “ONE THING. David also gives an overview of
IDEAS 2019, Day 1 – Segment 5; Member Presentations on CRM and Organization Tips
Member Presentations! Edge members from two different firms make presentations to the membership: Natalie Lehman-Guerrero, puts her career as a
IDEAS 2019, Day 1 – Segment 4; Never Lose a Customer Again and Contribution Margin 2.0
If you truly understand the lifetime value of a client (including repeat business and referrals) you will make sure they