Tips, Tactics, and Strategies
For Members of The Edge

October 2020 Edge Member Coaching Call
David talks about “deep work” and why we may be losing the ability to do the work our clients value most.

Building Your Epiphany Bridge
In fact, stories are the most powerful means of not just bouncing words off of someones skull, but actually tapping into their emotions. Make the story about how you are different while also evoking true emotions and you will have truly created a bond, a bond of differentiation.

Words to Live By
If you can dream—and not make dreams your master;
If you can think—and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same…

Kravet Interviews David Shepherd
On Wednesday, May 27, 2020, Gary Searle, VP of Kravet Canada, interviewed David Shepherd. Many of the questions and answers were related to the current state of the economy and its long-term impact on interior designers.

What if Your Greatest Risk is Explosive Growth?
In fact, he continues, “…we will see the most explosive growth in employment and GDP ever experienced by this nation throughout the 4th quarter of this year! The recovery will be a very sharp “V,” not the gradual “U” that others predict.”

June, 2020, Edge Member Newsletter
Perhaps never before can we have been so certain exactly what so many people are thinking about. And especially the affluent who make up your best clients, your “whales,” are all thinking the same thing. While they may not realize it yet, they’re going to need you more than ever.

Make Learning a Lifetime Habit
Roosevelt was what we might call a “lifetime learner.” Learning became, for him, a mode of personal enjoyment and a path to professional success. It’s a habit many of us would like to emulate. The Economist recently argued that with all the disruptions in the modern economy, particularly technology, ongoing skill acquisition is critical to persistent professional relevance. Formal education levels are regularly linked to higher earnings and lower unemployment. And apart from its utility, learning is fun.

How the Pandemic May Change Office Layouts Forever…
The modern corporate office is renowned for open, collaborative work spaces, in-house coffee bars and standing desks with room for two giant computer monitors. Soon, there may be a new must-have perk: the sneeze guard. This plexiglass barrier that can be mounted on a desk is one of many ideas being mulled by employers as they contemplate a return to the workplace after coronavirus lockdowns…

Will The Quarantine Change Home Design Forever?
Not in recent memory have so many Americans carried out nearly every aspect of our lives—working, schooling, resting, playing, eating—at home. Spending so much time at home has meant we’ve had to rethink the way we use certain spaces, from setting up workspaces inside and out to popping up virtual happy hours from our living room sofas.

A Little Genius from Kravet (That you can borrow!)
I went into the details of why “trust” and a reduced supply chain are going to be essential, post Covid-19, but I couldn’t top the absolute genius of Kravet.
Look at the brief, yet powerful language they have added to their Website…just for you, the interior designer.

IDMBA Affiliate Program Launching – Supplemental Income for Designers
Yes, this post is entirely promotional, so if you’re not interested in learning about the new IDMBA Affiliate program, feel

May 2020 Coaching Call – The Future of Interior Design
Okay, I admit. That’s a pretty bold topic but the fact is, I think there are some “realignments” that are

April, 2020 – Recession? Sorry, but I’ve decided not to participate!
In this month’s Edge Newsletter, David shares tactics that worked well during the 2008 Great Recession, as well as why