Luxury brands often forget over time that they are in the business of creating these strong emotions. If a brand doesn’t create an extreme emotional response for its customers, then the brand can’t create extreme value — and the luxury business is all about extreme value creation.
Sure, most designers don’t exactly relish travel right now, but with enhanced digital “tours” and video calls, you can complete a project now with far fewer site visits in the past. Just count on it–interior designers in the future will have a much higher level of remote clients than in the past.
…it turns out that a growing number of people, stuck at home and tired of staring at their own haggard faces on Zoom, are finding a fix: face and eye lifts, chin and tummy tucks and more.”
Even so, you are not immune from the trend toward “digital everything,” including the use of software tools that can help customers to visualize those solutions. This is true whether they are looking across a table at your iPad, or 3,000 miles away.
I encourage you to do what I did about a year ago that has made the greatest change to my business that I can recall. I have a white board to the side of my desk, and one day I went to the board and in big blue letters, I wrote : W H O, followed by a question mark.
The post I’m featuring below is one that does a really good job of pulling together some market data at a time when it seems so hard to get accurate information.
However you exit, it will take years to plan it well. I used to give seminars all over the country teaching business owners how to value and sell their companies. One of the jokes I was trained by the company to use was to ask the business owners how they planned to leave their businesses, and then add: “Horizontally?”
I explained to her that the difference is not in what you do (great customer service) but how you do it? In other words, how—exactly—do you deliver on that promise? Not what, but how.