Tips, Tactics, and Strategies
For Members of The Edge

October 2020 Edge Member Coaching Call
David talks about “deep work” and why we may be losing the ability to do the work our clients value most.

An Edge Member’s Questions, Answered!
I love getting emails from Edge members and always try to answer them within 24-48 hours, depending on the degree

Are Architects Welcome in The Edge?
I recently held a webinar to promote membership in The Edge. The topic was, “Building the Right-sized Firm” and at

Dwelling on the Negative? Sure, it Could be a Great Marketing Strategy
There’s a reason ten times more money is spent during political campaigns on negative ads than on positive ads. Can

Oh Dear Lord…I David Shepherd Actually Need a Designer!
[Post 1 of a series…] Over the past twenty years, thousands of interior designers have come to my events. Hundreds

Why Even the Wealthy Can’t Stop Working
[Note: I’m currently leading a group of Edge members in a Group relating to “Transitions,” or how they will wrap

The Holidays…and Your Strategic Retreat
As I write this on October 10, I’m reminded that this is basically your last chance to do something special

EDDM Might Work For You
No, not EMDR. EMDR stand for Eye Movement Desensitization and Reprocessing, and is a psychotherapy that enables people to heal

Help Your Clients Spend More…a Whole Lot More!
I’ll be writing in more detail about this in an upcoming Edge Newsletter, so I’ll keep it short here. But

October, 2019 – Achieving Any Goal You Want. (Advice from a Billionaire.)
Ray Dalio is the multi-billionaire founder of Bridgewater Associates, one of the world’s largest hedge funds. He believes that humans

What Designers Can Learn From (wait for it…) Lawyers!
In an article in Avvo, an information site about lawyers, I found these seven tips that I believe are also applicable

A Billionaire’s Guide to Achieving Any Goal You Want
Ray Dalio is the multi-billionaire founder of one of the world’s largest hedge funds, Bridgewater Associates. Having earned more than

17 Traits of Millionaires…How Do You Stack Up?
It’s a common theme to telling us how to get rich. An author just studies rich people, discovers their primary