Tips, Tactics, and Strategies
For Members of The Edge

October 2020 Edge Member Coaching Call
David talks about “deep work” and why we may be losing the ability to do the work our clients value most.

IDEAS 2019, Day 1 – Segment 3; The One Thing, the Hedgehog, and the Flywheel
David continues to emphasize the Conference themes of “Simply and Focus” while also linking that philosophy to two powerful frameworks,

IDEAS 2019, Day 1 – Segment 1; Where Edge Members Are, What they Do, And Tools they Use.
In this introductory section, David explains where he gathers his industry-critical information including the wide variety of Edge member niches

IDEAS 2019, Day 1 – Segment 2
The themes of this year’s IDEAS Conference became very clear as David developed content and spoke with dozens of members

IDEAS 2019, Day 1 – Segment 2; Simplify and Focus…and Your ONE THING!
Maybe nothing is more important than coming up with your key words and concepts for 2020 and there are none
Spreadsheet for Your Best Scenarios
Use this spreadsheet to play “What if?” games with your balance between fee and merchandise and the pricing of both.

How to Write a Book in 8 Weeks
The more things change, the more they stay the same. Despite the radical shifts in social media and other forms

Your Virtual Board of Advisors
I have a virtual board of advisors and I “meet” with them every quarter. It’s amazing how profound their advice

See the Wolf; Be the Wolf!
Jordon Belfort is the name of the penny stock trader portrayed by Leonardo DiCaprio in the wild movie, The Wolf

The Difference Between Lifestyle, and Life
Many designers do a fine job, both in written questionnaires and in conversations with clients, of getting to the heart

What Time Did the Pencils Go Down?
I’ve written recently about the marketing opportunity that speaking can provide. But there is something more than a speech that

Speak to Sell – Becoming THE Authority in Your Niche
There are many ways that speaking can be used to supplement or initiate a perceived area of authority that can

Next Up for R.I.P.? Havenly!
Those who blog know what joy it is when you can use an image that is already in your media