November 14-15, 2019
IDEAS CONFERENCE
Interior Design Excellence
through Accelerated Strategies

A two-day Online Experience

Only $995!

FREE for members of
The Edge

A Virtual Conference

You’ll simply log into our webinar from your favorite device and from anywhere you happen to be. Have to leave for a while? No problem…you can log in and out as often as you want and recordings will be available.

Don't Be Left Behind!

As the owner of your own interior design practice, small or large, you know that the times are changing. But did you also know that the principles of how to earn what you deserve never change? They are as immutable as the laws of physics. Apply those principles to the newest innovations in your field and you simply cannot help but join the top 5% of earners in your field. IDEAS 2019 will be held online over the course of two days and include presentations by David Shepherd as well as select members of The Edge whose “best practices” have been singled out for excellence.

100s of Actionable Ideas

In every area that matters most to you, from pricing to managing, to software and systems, we make sure that ideas presented during the IDEAS conference are in a “swipe and deploy” format so that you can pick the best ones for you and put them to work on Monday morning!

Your Host, David Shepherd

With stints on the faculty at two of the nation’s top-ranked business schools, and fifteen years of working exclusively with interior designers, David Shepherd brings a depth and rigor to your business that you can count on. Yet having won awards for teaching, he also knows how to convey the most complex subjects in ways that are easy to understand and often even fun! Perhaps that’s why so many interior designers have attended 10, 15, and even 20 of the more than forty live events David has produced and delivered.

Who is This Event For?

It’s almost easier to say who IDEAS 2019 is NOT for. This is a business conference. If your goal is to watch a lot of pretty people show off a lot of pretty pictures…this event is NOT for you. If you own your own firm, whether sole practitioner or with 30 employees, this event IS for you. You’ll learn the absolute state-of-the-art in every critical area that are all intended to help you earn what you deserve…without the wait!

2019 Year in Review

In just the first two hours, you’ll learn  dozens of proven strategies that are working TODAY!

Throughout 2019, your host David Shepherd has been interacting with 100s of interior designers from coast to coast, discovering exactly what’s working for them today, and what’s not. Month by month, drawing from his monthly newsletter, coaching calls, and one-on-one engagements, David will give you dozens of “accelerated” actionable strategies to draw from!

When it comes to sales, are you a wolf...or a lamb?

There’s never been an online workshop like you’ll experience at IDEAS 2019 as we emphasize the critical (and underappreciated) art of selling! Selling is a skill that can send your earnings soaring…if you’ll just get over your squeamishness. (Admit it: you don’t even like the word “selling!”)

We may not turn you into a Jordon Belfort (played by Leonardo Dicaprio in the “Wolf of Wall Street”) but we’ll make sure you leave as less of a lamb and more of a design wolf!

How to Create
Customers For Life!

Many interior designers fail to recognize the value of building permanent client relationships. In fact, it can be argued that you should invest more of your marketing budget AFTER clients have begun projects, than before. Here you’ll learn how to lock clients in and get the repeat business and referrals that will accelerate your wealth creation.

You'll Also Learn Accelerated Strategies For...

Confidence

No more putting your head in the sand and agonizing over “the numbers.” You’ll gain the confidence of competence by everything you learn at IDEAS 2019.

Accountability

We’ll show you how to map out a 12-month plan for 2020, and even offer you the chance to join one of our “Accountability Group” to keep you on track each and every month.

About YOU!

Want to hear people talk about themselves and show pretty pictures? Then this event is not for you…because we focus on YOU and helping you earn what you deserve.

Bottom Line

Every session and every word spoken at IDEAS 2019 is carefully planned to increase your earnings and net worth. You work to hard to just “get by.” You deserve more!

Must Read Books

Every year just a handful of books make David’s list that designers absolutely MUST read. There were some great ones in 2019 and David will review them and note their most critical lessons.

Affordability

IDEAS 2019 would normally charge close to $3,000, but for 2019 it is being offered FREE to all members of The Edge. And, as a member, recordings of this event will be in your Archives for years to come.

Simplicity

There’s nothing more convenient that taking two days off from work to sit down and learn how to earn what you deserve. We do recommend that you get OUT of the office and treat this event as if you had traveled 1,000s of miles.

Goal Setting

The largest and most successful companies set goals the same way you should…they dream big and work small. You’ll learn how to blend three of the most successful goal setting methods that will help you to achieve anything you desire..

Cash Flow Secrets

There’s nothing more important than making sure that all the work that you do, and all the risks that you take, ultimately work their way down not just to “profit,” but to disposable cash flow. We’ll show you the top six ways!

Event Marketing

Members of The Edge held some radically innovative events in 2019 that lead to powerful marketing results. From car racing to axe throwing, we’ll share those ideas for you to put to use in 2020.

Tough Times?

There’s no reason to debate whether or not 2020 will include a recession because the same belt-tightening you would do then should be done all the time! We’ll cover “lean strategies” here.

Pricing 2.0

No conference for interior designers would be complete without a detailed analysis of the single most important factor in bottom line results—pricing. We’ll update our national survey of how designers are pricing fees and merchandise today.

How to Catch A Whale

You may disagree with other designers on the ideal shade of purple, but business principles don’t vary from firm to firm. You’ll be amazed at what Edge members are willing to share.

CRM Systems

IDEAS 2019 would normally charge close to $3,000, but for 2019 it is being offered FREE to all members of The Edge. And, as a member, recordings of this event will be in your Archives for years to come.

Software Tools

There’s nothing more convenient that taking two days off from work to sit down and learn how to earn what you deserve. We do recommend that you get OUT of the office and treat this event as if you had traveled 1,000s of miles.

Task Management

The largest and most successful companies set goals the same way you should…they dream big and work small. You’ll learn how to blend three of the most successful goal setting methods that will help you to achieve anything you desire..

Hiring

When to hire, how much to pay, how to motivate and how to retain employees is always a challenge. It’s all about “making the leap” to build the “right-sized firm.” You’ll hear from actual designers here.

Accounting

Accounting may be among the least favorite subjects of most designers, but understanding the basics is key. Here you’ll learn how designers just like you have created simple reports to keep their growth on track.

Trade Shows

Are trade shows worth going to? Which ones are gaining traction and which are becoming outdated? We’ll give you a report from designers as to the most critical shows to their success.

Earnings

The beauty of a conference where members actually share inside information with each other, is that you’ll learn exactly what you should be earning based on the size of your firm and your business model.

And Dozens of Contributions from 
Edge Members Still Coming In!

Creating Your 2020 Plan for Success!

You’ll leave with an ActionPlan for each and every month in 2020,
and an opportunity to join an “Accountability Group” to help
you stay on track.

How the IDEAS 2019 Conference Works

A Simple GoToWebinar Interface

  • Join from a simple link you’ll receive (or one of the several email reminders)
  • Use your favorite device including desktop, laptop, tablet or phone…any browser
  • Leave sessions if necessary and then rejoin as many times as you like;
  • Access recordings of all sessions within days of the event.

Thursday, November 14, 2019
10 a.m. Central time to 4:00 p.m. Central time
(With a break for lunch and short breaks in between sessions)

Friday, November 15, 2019
10 a.m. Central time to 4:00 p.m. Central time
(With a break for lunch and short breaks in between sessions)

Precise agenda to be published approximately November 1, 2019

Questions? Please email us at support@designingprofits.com