IDEAS 2019, Day 1 – Segment 4; Never Lose a Customer Again and Contribution Margin 2.0

If you truly understand the lifetime value of a client (including repeat business and referrals) you will make sure they are clients for life! In this segment, you’ll learn how to shift your marketing mindset in that direction.

David also explains (one more time with feeling!) the critical skill you need to determine your “Contribution Margin,” the most important ratio for your future.

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