Should You Hire a PR Pro?
Every now and then, I am asked by designers about whether they should hire a PR firm. Most of those who have done serious due diligence have gotten only as
Strategy
Clarifying Questions When Setting Strategy
What Einstein and You Have in Common Einstein said that if we can only form the right questions, the answers are often fairly easy. Based on my lifetime of helping
Does Your Firm Need a 3% “Turnaround?”
3% Changes Are HUGE! I’ve written elsewhere in these pages about “the four stages of cash sufficiency,” but I didn’t tell you in that article exactly how to get more
Getting Out; When Great Plans Fail
It’s tricky to get out of the interior design business. Winding down is hard because you never know exactly when to stop accepting projects, and so long as you accept
Let Your Designers Eat What They Kill
Breaking Out of Your Delicate World I know, that’s a crass subject line, rarely heard in the delicate world of interior design, where “selling” is considered by many designers (especially
A Documented $176,000 a year for an Interior Design Sole Practitioner. Interested?
Sometimes, It Pays to Stay Small I created a webinar sometime back entitled, “Six-Figure Sole Practitioner.” It provides the key elements of generating $100,000 a more or year in income
Efficiency v. Effectiveness; a Critical Difference for Interior Designers
Can You Love a Sloppy Business? I once wrote an article entitled “Learning to Love a Sloppy Business.” I pointed out that it’s an odd viewpoint from an M.B.A. and
Damn that Rabbit Hole!
I just spiraled out of control. Again. And to the best of my knowledge, there is no rehab center for my addiction. Me! The one who studies and preaches focus,
In Praise of the Lowly Invoice!
Want to know how your business works, or doesn’t work? Get out an invoice. I recently consulted with a fairly large firm that is really three separate interior design firms
The Most Profound Variable on Profitability?
When I begin working with a new interior design coaching client, I set up a shared “dashboard” using a program that many designers use as well—Basecamp. (www.basecamp.com.) The Basecamp dashboard