The Question Interior Designers Dread Most
“So, how much will you make on that?” Have you ever heard that one? Strange, isn’t it? Your customers don’t ask that of their doctors or lawyers, and probably not
Sales Techniques
Sometimes Interior Designers Just Need an Excuse to Market
My coaching and consulting clients often come to me because they feel stuck. I hear them express sentiments like: “I feel like I’m on a hamster wheel, running fast but
A Real Estate Agent Referral Strategy
Perhaps It’s As Simple as This Edge Member Jennifer DesJardin created a detailed talk to give to real estate agents on the simple things their sellers could do to make
Should You Hire a PR Pro?
Every now and then, I am asked by designers about whether they should hire a PR firm. Most of those who have done serious due diligence have gotten only as
The #1 Question that Will Devastate Your Competition
What to Tell a Prospect Who’s Shopping Designers? Not long ago I was working with a designer who said she had been contacted by a potential whale. The whale informed
Does Your Firm Need a 3% “Turnaround?”
3% Changes Are HUGE! I’ve written elsewhere in these pages about “the four stages of cash sufficiency,” but I didn’t tell you in that article exactly how to get more
Why All of Your Employees Must SELL!
So You Don’t Want to Sell? Nothing gets this MBA/entrepreneur’s blood boiling faster than when I interview designers who say that they don’t want to “sell.,” or those who tell
Avoiding Cash Poor Clients
One thing I hear from my interior design coaching clients about meeting prospective clients for the first time, is how to know whether or not they truly have the
How Bad Do They Want You?
Maybe You’re Just Too Easy…. You know Noridctrack as a big-time home exercise equipment provider. They also have a big advertising budget including those 30-minute infomercials. After one such video
Interior Design Marketing Strategy—Gifting
The Interior Design 1-Day Marketing Plan I created a course for interior designers called the 1-Day Marketing Plan. It literally shows an interior designer how to take a day out