
The Question Interior Designers Dread Most
“So, how much will you make on that?” Have you ever heard that one? Strange, isn’t it? Your customers don’t ask that of their doctors or lawyers, and probably not
“So, how much will you make on that?” Have you ever heard that one? Strange, isn’t it? Your customers don’t ask that of their doctors or lawyers, and probably not
My coaching and consulting clients often come to me because they feel stuck. I hear them express sentiments like: “I feel like I’m on a hamster wheel, running fast but
Perhaps It’s As Simple as This Edge Member Jennifer DesJardin created a detailed talk to give to real estate agents on the simple things their sellers could do to make
Every now and then, I am asked by designers about whether they should hire a PR firm. Most of those who have done serious due diligence have gotten only as
What to Tell a Prospect Who’s Shopping Designers? Not long ago I was working with a designer who said she had been contacted by a potential whale. The whale informed
3% Changes Are HUGE! I’ve written elsewhere in these pages about “the four stages of cash sufficiency,” but I didn’t tell you in that article exactly how to get more
So You Don’t Want to Sell? Nothing gets this MBA/entrepreneur’s blood boiling faster than when I interview designers who say that they don’t want to “sell.,” or those who tell
One thing I hear from my interior design coaching clients about meeting prospective clients for the first time, is how to know whether or not they truly have the
Maybe You’re Just Too Easy…. You know Noridctrack as a big-time home exercise equipment provider. They also have a big advertising budget including those 30-minute infomercials. After one such video
The Interior Design 1-Day Marketing Plan I created a course for interior designers called the 1-Day Marketing Plan. It literally shows an interior designer how to take a day out
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