There is vital psychology behind every pricing decision, small and large. Some that can lead to HUGE results seem almost trivial in their implementation, like omitting a decimal point or placing numbers in a particular place on a website.
Proof of the latter fact is that Quantus just sold out a flight in record time. It’s a 7-hour flight to nowhere. It’s a big Boeing jet that just takes off, takes a scenic loop around Australia, flies low for entertainment, and returns home.
They won’t carry every line you want, but if you can’t figure out a way to capture a client’s attention with express delivery of a beautiful box filled with cool samples, you may have had a marketing lobotomy some years ago.