The #1 Question that Will Devastate Your Competition
What to Tell a Prospect Who’s Shopping Designers? Not long ago I was working with a designer who said she had been contacted by a potential whale. The whale informed
Growth
She Made the Leap!
When is it Time to Grow Your Firm? Making the leap is an expression I’ve used for years. It conveys the reality for small firms that growth can’t be linear,
Does Your Firm Need a 3% “Turnaround?”
3% Changes Are HUGE! I’ve written elsewhere in these pages about “the four stages of cash sufficiency,” but I didn’t tell you in that article exactly how to get more
First Class of Designers Earn Their “MBA” Certification!
June 21, 2019 Fort Worth, TX FOR IMMEDIATE RELEASE For the first time ever, interior designers from across the country came together and spent an intensive three days completing David
Let Your Designers Eat What They Kill
Breaking Out of Your Delicate World I know, that’s a crass subject line, rarely heard in the delicate world of interior design, where “selling” is considered by many designers (especially
Efficiency v. Effectiveness; a Critical Difference for Interior Designers
Can You Love a Sloppy Business? I once wrote an article entitled “Learning to Love a Sloppy Business.” I pointed out that it’s an odd viewpoint from an M.B.A. and
What Interior Design Principals “Manage”
What Do Designers Manage? The word “manager” is not exactly music to the ears of most interior design firm principals. It sounds so corporate when they view themselves more as
Why All of Your Employees Must SELL!
So You Don’t Want to Sell? Nothing gets this MBA/entrepreneur’s blood boiling faster than when I interview designers who say that they don’t want to “sell.,” or those who tell
Interior Design Takes Hard Work
No Shortcuts to Interior Design Success One of the first things I tell students of the Interior Design MBA Certification Program is that there will be some hard work. More
How Bad Do They Want You?
Maybe You’re Just Too Easy…. You know Noridctrack as a big-time home exercise equipment provider. They also have a big advertising budget including those 30-minute infomercials. After one such video