Tips, Tactics, and Strategies
For Members of The Edge

R.I.P., David’s Weekly Blog Posts!
Well, it’s not that bad. I’m not necessarily ending my weekly blog posts, by I am pausing them so that

IDEAS 2019, Day 2 – Segment 2; Member Presentation of Time Billing Tool, Goal Setting
David introduces OKRs, a powerful goal setting tool that designers can use to make sure they achieve their goals in

IDEAS 2019, Day 2 – Segment 1; State of the Industry and a Profound Question
Based on an assignment on Day 1, some Edge members share their “ONE THING. David also gives an overview of

IDEAS 2019, Day 1 – Segment 5; Member Presentations on CRM and Organization Tips
Member Presentations! Edge members from two different firms make presentations to the membership: Natalie Lehman-Guerrero, puts her career as a

IDEAS 2019, Day 1 – Segment 4; Never Lose a Customer Again and Contribution Margin 2.0
If you truly understand the lifetime value of a client (including repeat business and referrals) you will make sure they

IDEAS 2019, Day 1 – Segment 3; The One Thing, the Hedgehog, and the Flywheel
David continues to emphasize the Conference themes of “Simply and Focus” while also linking that philosophy to two powerful frameworks,

IDEAS 2019, Day 1 – Segment 1; Where Edge Members Are, What they Do, And Tools they Use.
In this introductory section, David explains where he gathers his industry-critical information including the wide variety of Edge member niches

IDEAS 2019, Day 1 – Segment 2
The themes of this year’s IDEAS Conference became very clear as David developed content and spoke with dozens of members

IDEAS 2019, Day 1 – Segment 2; Simplify and Focus…and Your ONE THING!
Maybe nothing is more important than coming up with your key words and concepts for 2020 and there are none
Spreadsheet for Your Best Scenarios
Use this spreadsheet to play “What if?” games with your balance between fee and merchandise and the pricing of both.

How to Write a Book in 8 Weeks
The more things change, the more they stay the same. Despite the radical shifts in social media and other forms

Your Virtual Board of Advisors
I have a virtual board of advisors and I “meet” with them every quarter. It’s amazing how profound their advice

See the Wolf; Be the Wolf!
Jordon Belfort is the name of the penny stock trader portrayed by Leonardo DiCaprio in the wild movie, The Wolf