Tips, Tactics, and Strategies
For Members of The Edge
Don’t Forget the Dog!
Now if you’re not a dog person, the rest of this post won’t make much sense to you. But if you are a dog person, you’ll know that there is no one you’d rather have with you in that solitude than that canine family member.
Speak to Sell – Becoming THE Authority in Your Niche
There are many ways that speaking can be used to supplement or initiate a perceived area of authority that can
Next Up for R.I.P.? Havenly!
Those who blog know what joy it is when you can use an image that is already in your media
An Edge Member’s Questions, Answered!
I love getting emails from Edge members and always try to answer them within 24-48 hours, depending on the degree
Are Architects Welcome in The Edge?
I recently held a webinar to promote membership in The Edge. The topic was, “Building the Right-sized Firm” and at
Dwelling on the Negative? Sure, it Could be a Great Marketing Strategy
There’s a reason ten times more money is spent during political campaigns on negative ads than on positive ads. Can
Oh Dear Lord…I David Shepherd Actually Need a Designer!
[Post 1 of a series…] Over the past twenty years, thousands of interior designers have come to my events. Hundreds
Why Even the Wealthy Can’t Stop Working
[Note: I’m currently leading a group of Edge members in a Group relating to “Transitions,” or how they will wrap
The Holidays…and Your Strategic Retreat
As I write this on October 10, I’m reminded that this is basically your last chance to do something special
EDDM Might Work For You
No, not EMDR. EMDR stand for Eye Movement Desensitization and Reprocessing, and is a psychotherapy that enables people to heal
Help Your Clients Spend More…a Whole Lot More!
I’ll be writing in more detail about this in an upcoming Edge Newsletter, so I’ll keep it short here. But
What Designers Can Learn From (wait for it…) Lawyers!
In an article in Avvo, an information site about lawyers, I found these seven tips that I believe are also applicable
A Billionaire’s Guide to Achieving Any Goal You Want
Ray Dalio is the multi-billionaire founder of one of the world’s largest hedge funds, Bridgewater Associates. Having earned more than