Tips, Tactics, and Strategies
For Members of The Edge

R.I.P., David’s Weekly Blog Posts!
Well, it’s not that bad. I’m not necessarily ending my weekly blog posts, by I am pausing them so that

The Difference Between Lifestyle, and Life
Many designers do a fine job, both in written questionnaires and in conversations with clients, of getting to the heart

What Time Did the Pencils Go Down?
I’ve written recently about the marketing opportunity that speaking can provide. But there is something more than a speech that

Speak to Sell – Becoming THE Authority in Your Niche
There are many ways that speaking can be used to supplement or initiate a perceived area of authority that can

Next Up for R.I.P.? Havenly!
Those who blog know what joy it is when you can use an image that is already in your media

An Edge Member’s Questions, Answered!
I love getting emails from Edge members and always try to answer them within 24-48 hours, depending on the degree

Are Architects Welcome in The Edge?
I recently held a webinar to promote membership in The Edge. The topic was, “Building the Right-sized Firm” and at

Dwelling on the Negative? Sure, it Could be a Great Marketing Strategy
There’s a reason ten times more money is spent during political campaigns on negative ads than on positive ads. Can

Oh Dear Lord…I David Shepherd Actually Need a Designer!
[Post 1 of a series…] Over the past twenty years, thousands of interior designers have come to my events. Hundreds

Why Even the Wealthy Can’t Stop Working
[Note: I’m currently leading a group of Edge members in a Group relating to “Transitions,” or how they will wrap

The Holidays…and Your Strategic Retreat
As I write this on October 10, I’m reminded that this is basically your last chance to do something special

EDDM Might Work For You
No, not EMDR. EMDR stand for Eye Movement Desensitization and Reprocessing, and is a psychotherapy that enables people to heal

Help Your Clients Spend More…a Whole Lot More!
I’ll be writing in more detail about this in an upcoming Edge Newsletter, so I’ll keep it short here. But