Luxury brands often forget over time that they are in the business of creating these strong emotions. If a brand doesn’t create an extreme emotional response for its customers, then the brand can’t create extreme value — and the luxury business is all about extreme value creation.
Sure, most designers don’t exactly relish travel right now, but with enhanced digital “tours” and video calls, you can complete a project now with far fewer site visits in the past. Just count on it–interior designers in the future will have a much higher level of remote clients than in the past.
…it turns out that a growing number of people, stuck at home and tired of staring at their own haggard faces on Zoom, are finding a fix: face and eye lifts, chin and tummy tucks and more.”