This key data is NEVER shown to you by your CPA. In fact, the actual statement I use in Unit 2 omits the single most critical piece of data.

There is vital psychology behind every pricing decision, small and large. Some that can lead to HUGE results seem almost trivial in their implementation, like omitting a decimal point or placing numbers in a particular place on a website.

don’t know…maybe it’s loony…but I’m always look for ANY excuse to start up a conversation, and ANY excuse to stand out from the pack!

Proof of the latter fact is that Quantus just sold out a flight in record time. It’s a 7-hour flight to nowhere. It’s a big Boeing jet that just takes off, takes a scenic loop around Australia, flies low for entertainment, and returns home.

They won’t carry every line you want, but if you can’t figure out a way to capture a client’s attention with express delivery of a beautiful box filled with cool samples, you may have had a marketing lobotomy some years ago.

Don’t just make your brand a healthier version of what it was in February. This is an opportunity to reinvent it for the world of 2021 and beyond.

It’s not the Pumpkin Spice Latte from Starbucks that is irresistible; it’s the psychology behind it and that’s something you can put to use.

You should study what realtors are doing. They’re industry is bigger and far more sophisticated in terms of associations, sales training, lead-generating, and other things you could learn from.

“We tend to think that who we are right now is the ‘real and finished’ version of ourselves.” The reality is that you are constantly a work-in-progress, all the way to the end.

Luxury brands often forget over time that they are in the business of creating these strong emotions. If a brand doesn’t create an extreme emotional response for its customers, then the brand can’t create extreme value — and the luxury business is all about extreme value creation.

Sure, most designers don’t exactly relish travel right now, but with enhanced digital “tours” and video calls, you can complete a project now with far fewer site visits in the past. Just count on it–interior designers in the future will have a much higher level of remote clients than in the past.

…it turns out that a growing number of people, stuck at home and tired of staring at their own haggard faces on Zoom, are finding a fix: face and eye lifts, chin and tummy tucks and more.”