David talks about “deep work” and why we may be losing the ability to do the work our clients value most.
Take a break and read all about it
Edge Newsletter Archives
don’t know…maybe it’s loony…but I’m always look for ANY excuse to start up a conversation, and ANY excuse to stand out from the pack!
Proof of the latter fact is that Quantus just sold out a flight in record time. It’s a 7-hour flight to nowhere. It’s a big Boeing jet that just takes off, takes a scenic loop around Australia, flies low for entertainment, and returns home.
They won’t carry every line you want, but if you can’t figure out a way to capture a client’s attention with express delivery of a beautiful box filled with cool samples, you may have had a marketing lobotomy some years ago.
It’s time to accelerate. Things are going to change, post-pandemic, and there are going to be unbelievable opportunities for the designers who anticipate the trends and just go for it!
David issues some life-altering challenges from whom you hire, to how you define your business in the post-pandemic world, and how you see yourself ten years from now!
Don’t just make your brand a healthier version of what it was in February. This is an opportunity to reinvent it for the world of 2021 and beyond.
It’s not the Pumpkin Spice Latte from Starbucks that is irresistible; it’s the psychology behind it and that’s something you can put to use.
You should study what realtors are doing. They’re industry is bigger and far more sophisticated in terms of associations, sales training, lead-generating, and other things you could learn from.