David talks about “deep work” and why we may be losing the ability to do the work our clients value most.
It’s time to accelerate. Things are going to change, post-pandemic, and there are going to be unbelievable opportunities for the designers who anticipate the trends and just go for it!
David issues some life-altering challenges from whom you hire, to how you define your business in the post-pandemic world, and how you see yourself ten years from now!
Even so, you are not immune from the trend toward “digital everything,” including the use of software tools that can help customers to visualize those solutions. This is true whether they are looking across a table at your iPad, or 3,000 miles away.
Which means they have no doubt discovered all of the inadequacies of their home office, perhaps including the need to share it with a spouse.
Why not consider your own apps and time management tools and ask yourself whether they are helping to eliminate inefficiencies in your business, or merely hiding them.
The post I’m featuring below is one that does a really good job of pulling together some market data at a time when it seems so hard to get accurate information.
However you exit, it will take years to plan it well. I used to give seminars all over the country teaching business owners how to value and sell their companies. One of the jokes I was trained by the company to use was to ask the business owners how they planned to leave their businesses, and then add: “Horizontally?”
I explained to her that the difference is not in what you do (great customer service) but how you do it? In other words, how—exactly—do you deliver on that promise? Not what, but how.
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