Every now and then, I am asked by designers about whether they should hire a PR firm. Most of those who have done serious due diligence have gotten only as far as the monthly fee which can often run $5,000. Combine that with the fact that it can take months—or years—for these efforts to pay …
What to Tell a Prospect Who’s Shopping Designers? Not long ago I was working with a designer who said she had been contacted by a potential whale. The whale informed her that she was interviewing six designers before making her decision. This designer and member of The Edge has a unique market position and strong …
The #1 Question that Will Devastate Your Competition Read More »
An interior design practice is one of the most complex businesses on earth to run. That’s true whether you have thirty employees, or just you. Add to that the lack of serious business education provided by most design curricula, and a huge gap is created. It’s that gap that I’ve spent the last fifteen years …
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