I went into the details of why “trust” and a reduced supply chain are going to be essential, post Covid-19, but I couldn’t top the absolute genius of Kravet.
Look at the brief, yet powerful language they have added to their Website…just for you, the interior designer.
- You can TRUST them
- They’ll keep your orders and deposits secure
- They’re open and operational
- 90% of their product is in-stock and ready to ship
- They are your “One Resource!”
- And “Your “partner” in design
- One Family, One Passion, One Resource.
True, I’m not a designer and don’t know how wide your sources need to be for fabric. But me? I’m going to buy everything I can from Kravet, and when I do that, I can put every word of their language on MY WEBSITE! Then, it’s telling my prospective clients:
- You can trust ME!
- I’ll keep your orders and deposits secure
- I’m open and operational
- 90% of MY products are in-stock and ready to ship
- I’m YOUR partner in design
- One Family. One Passion. ONE RESOURCE.
There, that just saved you four months and $30,000 in hiring a branding firm to help you through this crisis. Thanks, Kravet!