There is vital psychology behind every pricing decision, small and large. Some that can lead to HUGE results seem almost trivial in their implementation, like omitting a decimal point or placing numbers in a particular place on a website.

…it turns out that a growing number of people, stuck at home and tired of staring at their own haggard faces on Zoom, are finding a fix: face and eye lifts, chin and tummy tucks and more.”

Even so, you are not immune from the trend toward “digital everything,” including the use of software tools that can help customers to visualize those solutions. This is true whether they are looking across a table at your iPad, or 3,000 miles away.

Which means they have no doubt discovered all of the inadequacies of their home office, perhaps including the need to share it with a spouse.

Why not consider your own apps and time management tools and ask yourself whether they are helping to eliminate inefficiencies in your business, or merely hiding them.

The post I’m featuring below is one that does a really good job of pulling together some market data at a time when it seems so hard to get accurate information.

However you exit, it will take years to plan it well. I used to give seminars all over the country teaching business owners how to value and sell their companies. One of the jokes I was trained by the company to use was to ask the business owners how they planned to leave their businesses, and then add: “Horizontally?”

I explained to her that the difference is not in what you do (great customer service) but how you do it? In other words, how—exactly—do you deliver on that promise? Not what, but how.

My advice is that you should be doubling down, mostly on marketing. I’m reminded of Warren Buffet’s maxim: “Get greedy when people are fearful, and fearful when people are greedy.”