…it turns out that a growing number of people, stuck at home and tired of staring at their own haggard faces on Zoom, are finding a fix: face and eye lifts, chin and tummy tucks and more.”
Even so, you are not immune from the trend toward “digital everything,” including the use of software tools that can help customers to visualize those solutions. This is true whether they are looking across a table at your iPad, or 3,000 miles away.
The post I’m featuring below is one that does a really good job of pulling together some market data at a time when it seems so hard to get accurate information.
However you exit, it will take years to plan it well. I used to give seminars all over the country teaching business owners how to value and sell their companies. One of the jokes I was trained by the company to use was to ask the business owners how they planned to leave their businesses, and then add: “Horizontally?”
I explained to her that the difference is not in what you do (great customer service) but how you do it? In other words, how—exactly—do you deliver on that promise? Not what, but how.