So You Don't Want to Sell? Nothing gets this MBA/entrepreneur's blood boiling faster than when I interview designers who say that they don't want to "sell.," or those who tell me they got into the business to create beautiful designs and that's all they want to do. Yeah, and all a...
  One thing I hear from my interior design coaching clients about meeting prospective clients for the first time, is how to know whether or not they truly have the money required for the project they envision. Too many interior designers just assume that they do, which can only lead...
No Shortcuts to Interior Design Success One of the first things I tell students of the Interior Design MBA Certification Program is that there will be some hard work. More importantly, just like most university-level classrooms, I tell them that there will be some moments when they are downright bored. And...
This is a question I frequently get from interior designers—"Does postcard marketing work?" Here is my email response to an Edge member who asked this question: Postcards have a checkered history to say the least. I would say 90% of designers come away disappointed, but to them I say that a...
Maybe You're Just Too Easy.... You know Noridctrack as a big-time home exercise equipment provider. They also have a big advertising budget including those 30-minute infomercials. After one such video product that they had spent several hundred thousand dollars on, they were miffed at the poor response to the phone center...
The Interior Design 1-Day Marketing Plan I created a course for interior designers called the 1-Day Marketing Plan. It literally shows an interior designer how to take a day out of the office and create a highly-effective marketing plan for the entire year, budget and all. At the heart of the plan...

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