For the first time ever, interior designers can now get all of the business skills they need to succeed in a powerful and compact 24-week course. Designed by university professor and interior design business consultant, David Shepherd, the course is the result of almost two decades of study, analysis, and...
Want to know how your business works, or doesn’t work? Get out an invoice.  I recently consulted with a fairly large firm that is really three separate interior design firms being operated under one brand and one roof. (Residential, Hospitality, and Model homes.) To try and figure out what resources could...
When I begin working with a new interior design coaching client, I set up a shared "dashboard" using a program that many designers use as well—Basecamp. (www.basecamp.com.) The Basecamp dashboard becomes a very convenient place to share messages, documents, and to-dos that each of us has agreed to. It also...
No Shortcuts to Interior Design Success One of the first things I tell students of the Interior Design MBA Certification Program is that there will be some hard work. More importantly, just like most university-level classrooms, I tell them that there will be some moments when they are downright bored. And...
This is a question I frequently get from interior designers—"Does postcard marketing work?" Here is my email response to an Edge member who asked this question: Postcards have a checkered history to say the least. I would say 90% of designers come away disappointed, but to them I say that a...
Maybe You're Just Too Easy.... You know Noridctrack as a big-time home exercise equipment provider. They also have a big advertising budget including those 30-minute infomercials. After one such video product that they had spent several hundred thousand dollars on, they were miffed at the poor response to the phone center...

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