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Business of Design Conference



2012 Business of Design Conference
September 20-22, 2012
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"The single most important event of my year as a designer...and
as a business owner."


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Blog Posts

Your Plus-1 Strategy

I've been writing an ebook on how to write a business plan.

I've written dozens of plans over the years, for myself and for others. All told, they've raised millions in equity and hundreds of thousands in debt.

In trying to keep things very, very simple (so that even bankers can understand it) I came up with one concept I named a "Plus-1" Strategy.

The ideas is that you take your closest, most successful competitor, and essentially say, "Yeah, we do that, plus we also do…

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Posted by David Shepherd on May 16, 2012 at 2:16pm

My Top 50 All Time Reading Recommendations

In the months ahead, I'll be sharing my list of the Top 50 books on small business that I have ever read. I'll be offering reviews and facilitating discussions. Most will be in e-book form though many have print editions if you prefer. 

As you'll see here, many of my books will come from off the beaten trail. Most will blend advice with inspiration. Some will make you work, and some will be like a little piece of candy.

I'll be moving these reviews to a new Website soon…

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Posted by David Shepherd on May 7, 2012 at 9:46am

Relaunch Your Brand?

Is it time for you to replace a tired old company image with a clear, concise, and compelling personal brand?

For the first time since 2008, we are delighted to welcome back to the Business of Design Conference, marketing Guru Fred Berns and his all new Ready for Relaunch workshop.

Long known as the design industry's leading authority on direct selling, Fred recognized that the Recession and rapidly-changing technologies (including social media) have…

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Posted by David Shepherd on April 30, 2012 at 10:36am

Google Plus...Should You Try It?

If you're trying to decide what to do this weekend, consider these choices of equal pleasure:

1) Root canal

2) Colonoscopy

3) Explore new social networking tool

If you chose #3, I would suggest you spend a few minutes learning about Google+. I have spent a few hours on it, and have found certain elements of it interesting. There are some downsides too, but let me tell you what I think might work for you.

First, ignore what you read about traction, or lack…

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Posted by David Shepherd on April 13, 2012 at 11:15am

 
 
 

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